- UX Lead
- Automotive, Finance, UX Design
Allowing the system to integrate with a car dealer network required mapping of key features in the automotive industry to provide any and all possible vehicles and options to display in the user search without overwhelming the design. Much research and care was put into what information was available, how it was presented, in what order and why.
Finding the Right Vehicle
The results page was simplistic by design. Allowing only top level information based on the users search results with the ability to narrow the search if the user needed to drill down to more specifics.