- UX Lead
- Automotive, Visual Design, UX Design
Website Introduction of the Elise
This was the last iteration of the website I built for Lotus. While the design is aged now, at the time it took advantage of motion and interactive elements which was new to the industry at the time.
One of the First Car Configurators
At this time, very few manufacturers used car configurators on their website. With Lotus, I built one of the first that included all of the options and configurations of the new Elise. The user could print out their selection and take them to their local dealer to order the model they had configured.