Harley Davidson

Rebranding and integration was the motivation behind this redesign. Harley Davidson was in need of a redesign and also wanted to integrate the parts lookup into their main site. The current marketing campaigns were leverage in these designs as well as an overall reinvisioning of the site contents and layout.


The site became more communicative and informative for the users and customers allowing them to see more of what Harley Davidson had to offer. Previously much of this information was hidden deep within the site and rarely visited.