- UX Lead
- Outdoor Power, SAAS, UX Design
Merging Web and App
PartSmart application became one aspect of this application based tool which went beyond just adding links within. Each section had to be tied to the application in a way that made the site informative and integrated into one fully functioning product that was unified and did not appear in any way to be several products bolted together. Much work and research was done with the company and its users to find out which interactions would be the most prominent and to highlight those as the most immediate actions within the application. The application was a big win for Briggs and Stratton and later became a template for other manufacturers to integrate within their offerings with ARI as well.