- UX Lead
- Retail, Telecom, UX Design
Unified Shopping Cart
Each of the four product lines had their own style and flow when it came to purchase. The largest task was to leverage these flows in a way that made them appear seamless while having to leverage four separate code bases and platforms to serve the data.
As part of the customer shopping process, there were many pages of videos that were presented to the user to learn more about a specific product. These video previews were presented in a timely manner based on where the user was in each flow.
At this time, support chat was not very common. AT&T was designing their own chat platform and I was responsible for designing the interaction.