- Director of UX
- Retail, SAAS, UX Design
The PartSmart product initially had very little branding and was strictly a utilitarian platform serving as a 1 to 1 digital parts catalog. There were opportunities to introduce more communication with the user to inform and upsell.
Branding was essential in the application not only to give the user a sense of hierarchy but to also allow the user to clearly understand the catalog contents for each vendor line.
Internal catalog updates were made available to the user to inform them of new parts available in their existing catalogs as well as to inform of any updates from the manufacturers product lines.